Fancy some smart lighting?
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After creating several videos for Philips Hue we certainly do.
The folks over at Made.For.Digital and New Motive asked us to help create a series of animated lifestyle videos. These videos showcase what Philips Hue products can bring to your everyday life.
A lot of effort went into creating a fitting 2D-style that captured the essence of the original Philips Hue lighting.
It was an enlightening project to be part of!
The folks over at Made.For.Digital and New Motive asked us to help create a series of animated lifestyle videos. These videos showcase what Philips Hue products can bring to your everyday life.
A lot of effort went into creating a fitting 2D-style that captured the essence of the original Philips Hue lighting.
It was an enlightening project to be part of!
Project summary.
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Mission:
Our mission was to inform viewers of the usability, flexibility and benefit of using Hue Lights and the smart application. Giving customers control, and setting the mood for creating great memories and elevate their life.
Outcome:
Designing and animating a range of infomercials that emphasise on the household of the Philips consumer market. Capturing the ease of use, building up the excitement for the products. With a tight deadline of just three weeks, everyone pulled together and delivered pleasing, catching and informative animations that Philips used widely in their marketing.
Impact:
The animated content lived both on and off air through TVC’s and online marketing.The product line was put in a new light (pun intended), and Philips saw an increase of consumers for the Philips Hue lights and associated products.
Our mission was to inform viewers of the usability, flexibility and benefit of using Hue Lights and the smart application. Giving customers control, and setting the mood for creating great memories and elevate their life.
Outcome:
Designing and animating a range of infomercials that emphasise on the household of the Philips consumer market. Capturing the ease of use, building up the excitement for the products. With a tight deadline of just three weeks, everyone pulled together and delivered pleasing, catching and informative animations that Philips used widely in their marketing.
Impact:
The animated content lived both on and off air through TVC’s and online marketing.The product line was put in a new light (pun intended), and Philips saw an increase of consumers for the Philips Hue lights and associated products.
Credits:
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Production: Made.For.Digital
Creative Agency: DEPT
Art Direction: Made.For.Digital|DEPT
Illustration: EVIEL Studio|New Motive|Studio Wim
Animation: EVIEL Studio|New Motive|Studio Wim
Audio design: New Motive|DEPT
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Production: Made.For.Digital
Creative Agency: DEPT
Art Direction: Made.For.Digital|DEPT
Illustration: EVIEL Studio|New Motive|Studio Wim
Animation: EVIEL Studio|New Motive|Studio Wim
Audio design: New Motive|DEPT
Other projects:
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