Venomous speed on the track.
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What’s that, living in the shadows and roaring like a wild beast?

Supercars have been always a great sight on the road. The shapes, the curves, the urge to put the pedal to the metal. And unleash a might roar while shooting off into the distance.

This car ain’t no difference. The arcs over the wheels, the menacing headlights and the wink to the black mamba.

Riding into the sunset, while looking good has never been so great!
Project summary.
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Mission:
Produce a striking, recognisable yet not all revealing commercial of this new exotic supercar coming to the automotive market. Teasing through motion design and cinematic scenes, combined with a moody soundtrack, to entice the viewers.

Outcome:
A combination of subtle editing, cinematic scenes and moody lighting, the commercial tells a story of a new supercar. Strong visual content for marketing usage and building awareness.
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Impact:
learning and adapting a 3D workflow, learning more about lighting in 3D space and camera movements.
Credits:
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Production: EVIEL Studio
Art Direction: EVIEL Studio
Motion Design: EVIEL Studio
3D Car: Turbo Squid
Other projects:
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